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Interview: 'Samsung considering Eee PC rival'
Samsung is pretty cool on the potential for Intel'south new Atom chip – and is considering whether to launch an Eee PC rival. We visited Samsung's HQ concluding calendar week in Suwon City, South korea to find out well-nigh the firm's plans for future kit and in our previous report found out that Samsung plans to stick with the UMPC.
Asked whether he was excited about Atom, Jeongseon Euh, Principal R&D Engineer in Samsung's Computer Systems Division replied. "Non this moment."
And when pushed whether Samsung would be producing an Eee PC rival, Samsung's Sales and Marketing representative added that the company is adopting a 'wait and see' arroyo - something information technology didn't exercise with the UMPC. "Nosotros desire to see how the market is going to react on that one. The major brand [are] not making mini PC," he said citing the examples of Dell equally an established visitor that hasn't yet entertained the sub-notebook idea.
"We are considering very seriously to invest," he continued. "We haven't decided still. Nosotros will wait and see whether the HP and Asus models volition work or not," intimating that the sweet spot for the market is around the $500 marking.
The Samsung executives expressed dismay at low-cost laptops actually being sold at higher prices. "The price signal we're really struggling with is betwixt $499 and $699 US dollars. What I'm trying to say is that [by] Asus or HP [launching] those kind of Mini PC at those price points at that place's a lot of cede in terms of performance."
"HP's [£350 model] is very interesting to see how that will work. Linux 'al;ready a sacrifice'
So in other words, Samsung is raising the same kind of point about the more expensive sub-notebook versions that we have. After yous raise a sub-notebook past the £250 or fifty-fifty £300 mark, yous might just besides become and buy a fully featured notebook – unless your want is for supreme portability of course.
The Samsung representatives we spoke to also agreed that low-cost PCs could accept knock-on effects for other product lines. "That's the fundamental issue for the Samsung brand. That's a marketing issue."
Side by side: More on Atom and Samsung's plans for Intel-powered Mobile Internet Devices (MIDs)
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Source: https://www.techradar.com/news/mobile-computing/laptops/interview-samsung-considering-eee-pc-rival-370872
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